Luca Orthmann is the CEO. of the Italian basketball team Pallacanestro Cantù. Luca has been in this role for 7 year, with his managerial career beginning in 1998. He was initially the manager of a technical company for 10 years, and then decided to change fields. According to Luca, the key to his success is the good marketing strategy he implements and his capability to work together with the organization’s employees. The organization has vastly improved since he began in his role, especially in terms of it’s structure and organization. The team spirit transcends from the basketball team itself, to the entire company. Within the next 4-5 years, Luca aspires to work for an international organization, preferably in the United States.