The International Society of Business Leaders Recognizes Donald Fitzgerald


Donald “Don” Fitzgerald is the Founder, CEO and Owner of Benefits to Marketing, Inc. (BTM), a boutique firm providing premier demand generation and client acquisition services to the technology, pharmaceutical and healthcare industries.
BTM was established in February 2004 with a goal of helping companies identify new business opportunities, develop deeper pipelines and increase revenue.  Since that time, Don and his associates have rendered their services to companies ranging from Fortune 500s to small business organizations.  Driven by a desire to help clients get “in front of the right people at the right time”, Don builds customized programs to suit any needs or unique qualities a client may have.
Don holds a Bachelors of Science in Aviation Management from Bridgewater State University and began his career as a lumber broker with Seaboard International Forest Products.  Over the past 25 years, he has held sales roles for companies ranging from venture-backed startups to a Fortune 100 company. Prior to founding BTM, he was Vice President of Sales at TrueAdvantage.
Don credits his success to having the ability to make connections and introductions between multiple high-level executives who may be able to work together synergistically. Diagnosed with Stage IV Lung Cancer in March 2013, he is a member of the American Cancer Society and American Lung Association. He resides in Pepperell, Massachusetts with his wife, Lauren and two boys Landon (5) and Brody (3).  Don also has a daughter Alyssa (22) and son Jacob (20).
International Society of Business Leaders Member Donald Fitzgerald can be found in the Society Directory, where he is looking forward to networking with you.